PROJECT DETAILS
As Brand Director and Lead Illustrator, I spearheaded the creative vision and brand development for Axes & Growlers Firehouse Brewery, commissioned by a Los Angeles firehouse. I directed the brand strategy, established the visual identity, and led the creative execution across custom illustration, packaging, apparel, and branded merchandise. The result is a distinctive, scalable brand system that captures the heritage, brotherhood, and culture of the firefighting community.
